The video’s title is “Save Ralph.” It is a video that reveals the reality about animal testing for the purpose of healthy make-up application on humans. The video starts with Ralph introducing himself to the camera team, as if he’s documenting his experience about his upcoming “work,” telling them that experimenting on them isn’t a big deal because they do it for humans, who are much superior to animals. He continues to eat breakfast while claiming that everybody, including his dad, is a tester.

Fast forward to his so-called job, his friends that are locked on the same acrylic cage seen above the photo are telling Ralph that the camera crew should help them get out because it really is a death row to the rabbits.

After a scientist putting a chemical in his left eye, he is discharged from the laboratory and got filmed with the results of having neck brace, both eyes are blinded and a chemical burn spot at the back. He said, “I just want to say to everyone out there who are still buying animal-testes cosmetics like eyeliner, shampoo, sunscreen, pretty much everything in your bathroom. Well, without you and your country allow animal testing, I’d be out of the job. I’d be on the streets. Well, not the streets more like a field. But I guess you know, like a normal rabbit but hey… It’s all good.”